As a Delaware rental property owner, you understand that good marketing is crucial for attracting the best renters. If you haven’t started using virtual tours yet, you’re missing out! Allowing potential tenants to take virtual tours of your rental properties is an excellent way to show them what to expect before they visit.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour offers a digital walk-through experience of a rental property. Unlike photos, which show the property from a photographer’s perspective, virtual tours provide an in-depth view of each room.
Studies show that renters are interested in virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an engaging way for potential tenants to explore your rental properties. They enable potential renters to experience the space and determine if it suits their needs without a physical visit.
The three main types of virtual tours are 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is an extensive panoramic image created by stitching together numerous photos. These tours enable potential tenants to see an entire room in one image and navigate by clicking and dragging. 360 virtual tours are simple and cost-effective to create, making them ideal for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They allow potential tenants to explore the property virtually as if they were actually there. These tours are created by photographing a rental property extensively and piecing the images together with special software. While it may seem complex, many user-friendly tools and services are available to guide you. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The virtual reality (VR) tour is the newest and most immersive type of virtual tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. Although VR tours are still uncommon, they are becoming increasingly popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours offer major relief from the typical hassle of property tours. Prospective tenants can explore your rental properties from their homes or while at work. This is particularly useful for out-of-state or international renters who find it difficult to arrange physical tours.
- 24/Hour Availability. Virtual tours are accessible to potential tenants 24/7. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. It’s an effective tool that offers them flexible viewing options.
- Increased Engagement. Virtual tours have been shown to boost engagement. Websites with virtual tours keep potential residents engaged longer than those without.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google favors fresh content, so adding a virtual tour to your property listing is a great way to update content and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Use high-resolution images and videos, avoiding any low-quality or blurry photos. Quality virtual tour content helps potential tenants understand your rental properties better.
- Include a Call to Action. Add a call to action (CTA) at the conclusion of your virtual tour. A CTA is a prompt or button that encourages potential tenants to take the next step, like scheduling a showing or contacting you for more information. Featuring a CTA boosts the chances that potential tenants will decide to rent from you.
Virtual tours provide potential tenants with a feel for your rental properties without requiring an in-person visit. Real Property Management Clarity Central can help you promote your Delaware properties and boost your chances of finding great, dependable tenants. Contact us online or call 614-405-2340 today!
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